Privacy Policy

We are committed to protecting your personal data.

Who are we?

House of Illustration is the UK’s centre for illustration and graphic art. Its exhibition programme explores illustration from around the world, celebrating its rich and varied history and championing emerging talent. House of Illustration doesn’t just show illustration – it’s a place to learn and create, with a pioneering education programme for everyone from 2 year olds to retirees, beginners to professionals, all delivered by practising illustrators. A busy calendar of events includes talks, workshops, fairs and live drawing nights while the House of Illustration shop features exhibition merchandise and unique books, prints, cards and more from independent illustrators and makers.

We are a registered charity, number 1095210.

This Privacy Policy explains when, how and why we collect information about our visitors, participants and donors and how we process it lawfully, securely and transparently.

When do we collect personal data and why?

When you engage with us as a visitor, participant or donor we collect information and will only use it in a way that you would reasonably expect. These interactions may occur online, by email, in person or over the phone. Examples include:

In order to sign up to our newsletter you are required to provide your name and email address. You can unsubscribe by following the link at the bottom of every newsletter. We send our newsletter no more than once a week to keep in touch about forthcoming exhibitions, events and learning opportunities.

Postal mailing list
In order to sign up to our postal mailing list you are required to provide your name and postal address. You can unsubscribe by following the instructions in every mailing. We post out our What’s On guide no more than four times a year.

When booking for exhibitions, events or learning opportunities you will be required to provide the information necessary for us to complete your order, to liaise with teachers and participants prior and to monitor our audience reach. If you opted to include Gift Aid when purchasing tickets you will be required to provide the information necessary for us to claim Gift Aid from Inland Revenue.

After visiting House of Illustration, attending an event or participating, we will often ask for your feedback through a survey or evaluation form. We will also collect information when you voluntarily make a comment or complaint. This helps us to understand our audience, to provide the best possible service and to report to funders. We may use anonymised feedback for marketing purposes. 

When visiting House of Illustration, images of you may appear on CCTV. You may also appear in photographs or film if there are notices on site stating that photography or filming is taking place. This helps us to archive and promote House of Illustration’s activities as well as being used for monitoring and security purposes. Written parental permission is always obtained when filming or photographing people under the age of 18. Hard copies of signed forms are kept in a secure file for 5 years which is used for no other purpose than as a record of consent.

When buying a product from our shop or selling a product through our shop, you will be required to provide the information necessary to fulfil your order or sale.

Taking part
When you apply for House of Illustration’s Summer or Winter fair, Book Illustration Competition or Residency you will be required to provide the information necessary for us to process your application and administrate the opportunity.

When buying a Friend membership you will be required to provide the information necessary for us to process this transaction and administer membership for the subsequent year. When buying a Friend membership on behalf of someone else you will be required to provide the information necessary for us to administer the gift recipient’s membership. We also want to tell you how your support is making a difference and about other ways you can continue to help.

When donating to House of Illustration we will collect information for purposes of processing your donation, claiming Gift Aid, reporting and building a picture of our supporter base. We also want to tell you how your support is making a difference and about other ways you can continue to help.

Artwork loans
When lending us material for exhibitions or related activities you will be asked for necessary information about the content and authorship of the material.

Venue hire
When hiring our gallery for a personal event you will be required to provide the information necessary for us to fulfil the contract.

When applying for a job or volunteer position, or starting work at House of Illustration, you are required to provide the information necessary for us to process your application, fulfil your contract of employment and monitor our recruitment processes and current team.

We use Google Analytics to analyse the use of House of Illustration’s website and create internal reports. Google Analytics generates statistical and other information about website use by means of cookies, which are stored on users' computers. Google's privacy policy is available at:

Cookies are small data files that make websites easier to use by storing information about your preferences on a particular site. The information may remain on your computer after the internet session finishes and you leave the website but you can delete them using some browsers, manually or using system utilities. If you wish to restrict or block the cookies which are set by the House of Illustration website, or any other website, you can do this through your browser settings. Alternatively, you may wish to visit which contains comprehensive information on how to do this on a wide variety of browsers as well as more general information about cookies.

Social media
Depending on your settings or the privacy policies for social media and messaging services like Facebook, Instagram or Twitter, you might give us permission to access information from those accounts or services. We collect and track anonymised data about our social media audiences to better understand the ‘groups’ of people who engage with us online. We use this to develop audiences who are new to us.

What personal data do we collect?

We only collect information that’s necessary to carry out our business or to deliver our charitable objectives. We retain different types of information for different individuals based on the service we are providing.  This includes but is not limited to:

-          Prefix and full name
-          Biographical information such as gender, age, ethnicity and access requirements
-          Contact information such as postal address, phone number, email and contact preferences
-          Payment information such as billing address, delivery address, payment card details (please note that we do not retain these details once payment has successfully been made) and Direct Debit details (please note that we do not retain these details once payment has successfully been made)
-          Imagery (photography and film)
-          History of interactions

How do we collect personal data?

Different information is collected in different ways, including:

Information you give us
When you buy tickets, sign up to our newsletter, give us feedback or make a donation, we will store the personal information you give to us and keep a record of your purchases and donations.

Automated technologies or interactions
As you interact with our website or social media, we may automatically collect data using cookies, facilitated by analytics and advertising providers such as Google, Facebook, Twitter, Instagram and similar technologies.

Third parties
We may also obtain your data from third parties, such as galleries to which we tour exhibitions, when it is required in the performance of a contract. The third party will require your permission in order to share your data with us and you should check their Privacy Policy when you provide your information to understand fully how they will process and safeguard your data.

Publicly available information
We may collect information such as job history, trusteeship, political preferences, locality and philanthropic activities from places such as Companies House, Google, Charities Commission, LinkedIn, donor boards and articles published online or in print. As a charity with no public funding we have to fundraise 40% of our annual turnover, and consequently encourage support from individuals, companies and foundations who want to help us achieve our mission. We may do some limited research before contacting certain individuals or organisations to understand if there is a potential connection or shared interest.

What are the legal grounds for our processing of your personal data? 

Where it is necessary to perform the service you have contracted us to carry out
For example to fulfil a ticket or shop order or to administrate your membership or sponsorship benefits.

Where we have your informed, unambiguous and specific consent
For example to send you our newsletter or postal mailings.

Where we need to comply with a legal or regulatory obligation
For example to use CCTV or detect fraud.

Where we have a legitimate interest
For example to send relevant invitations to Private Views, Press Views, fundraising events or other opportunities via post or email, to enable us to fundraise effectively by making appropriate requests to existing and potential supporters, to analyse our marketing activity so we can ensure it is well targeted, relevant and effective, or to evaluate and continually improve the services we offer including exhibitions, events and learning opportunities.

How do we share your personal data?

House of Illustration will never share, sell, rent or trade your personal information to any third parties for marketing purposes without your prior consent, unless required to do so by law.

We may share your personal information with trusted, GDPR-compliant service providers, sub-contractors and agents appointed to perform functions on our behalf. These include payment providers, event ticketing providers, email communication providers, market research analysts, IT service providers, postal mailing providers, accountants, auditors and lawyers. We do not allow our third-party service providers to use your personal information for their own purposes and only permit them to process your personal information for specified purposes and in accordance with our instructions.

How do we protect your personal data?

House of Illustration is committed to protecting the information you entrust to us. We will take all reasonable technical and organisation precautions to prevent the loss, misuse or alteration of this information.  

How can I access the information you hold about me?

You have the right to request a copy of the information we hold about you. We want to make sure that this is accurate and up to date. You may ask us to correct or remove information you think is inaccurate, or you may ask us to stop using your personal data altogether.

We accept requests by post only with proof of identity so we can ensure that we provide data to the right person. For any requests please contact Amy Forshaw, House of Illustration, 2 Granary Square, King’s Cross, London N1C 4BH.

How can I find out more?

Please contact us if you have questions about our Privacy Policy by emailing or by writing to Amy Forshaw, House of Illustration, 2 Granary Square, King’s Cross, London N1C 4BH.

Further information on data protection regulations and laws can be found on the Information Commissioner’s Office website:

Changes to this Privacy Policy

This policy is effective from May 2018. We may change this Privacy Policy from time to time by updating this page. You should check this page whenever visiting our website to check you are happy with the changes.

Our website may contain links to other websites which are outside our control and are not covered by this Privacy Policy.